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Barreiras a entrada: o caso do setor de creme dental brasileiro

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  • Oliveira, Luiz Guilherme Schymura de

Abstract

Ao se estudar as consequências sobre o bem-estar social de um mercado relevante onde há elevada concentração na produção, deve-se identificar, primeiramente, se a competição potencial existe. Uma forma de detecta-la seria através do exame das barreiras à entrada da concorrência no mercado relevante em estudo. O objetivo deste artigo é avaliar, no setor brasileiro de creme dental, as barreiras para firmas: entrarem ou; aumentarem sua participação de mercado. A motivação para este estudo decorre da mudança na estrutura deste mercado relevante, uma vez que em janeiro de 1995, a Colgate, empresa com a segunda maior fatia do mercado nacional, adquiriu a Kolynos, firma detentora de metade do faturamento brasileiro deste setor.

Suggested Citation

  • Oliveira, Luiz Guilherme Schymura de, 1997. "Barreiras a entrada: o caso do setor de creme dental brasileiro," FGV EPGE Economics Working Papers (Ensaios Economicos da EPGE) 299, EPGE Brazilian School of Economics and Finance - FGV EPGE (Brazil).
    • Handle: RePEc:fgv:epgewp:299
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