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Destination Image Built by the Cinema: The Case of “Basilicata Coast to Coast”


  • Angelo Bencivenga

    (Fondazione Eni Enrico Mattei)

  • Livio Chiarulo

    (Fondazione Eni Enrico Mattei)

  • Delio Colangelo

    (Fondazione Eni Enrico Mattei)

  • Annalisa Percoco

    (Fondazione Eni Enrico Mattei)


Film tourism, meaning the phenomenon that is born of the desire to visit film locations, has been the object of increasing attention in recent years. This document presents the results of a field research conducted with the aim of analysing the effects of the film "Basilicata Coast to Coast", by Rocco Papaleo, on tourism in Basilicata, (a small region in the South of Italy) after its success at the box office and several Italian awards. The film, planned with the involvement of local institutions and stakeholders, pursues the objective of promoting an area that is still largely unknown to national and international tourists. The romantic and naturalistic dimension expressed by Papaleo's film seems to have stimulated the curiosity of tourists and promoted a "dreamy" but truthful image of the region.

Suggested Citation

  • Angelo Bencivenga & Livio Chiarulo & Delio Colangelo & Annalisa Percoco, 2012. "Destination Image Built by the Cinema: The Case of “Basilicata Coast to Coast”," Working Papers 2012.95, Fondazione Eni Enrico Mattei.
  • Handle: RePEc:fem:femwpa:2012.95

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    More about this item


    Film Tourism; Basilicata Coast to Coast; Destination Image; Cinema; Responsible Tourism; Local Tourism Development;

    JEL classification:

    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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