IDEAS home Printed from https://ideas.repec.org/p/eti/rdpsjp/13051.html
   My bibliography  Save this paper

An Essay on the Relationship between "Cool Japan" and Trade Policy (Japanese)

Author

Listed:
  • MIHARA Ryotaro

Abstract

Although the Cool Japan policy consists mostly of export promotion policies and thus is deeply related to trade policy, its trade-related issues have not been investigated in detail. If Japan is to further such export promotion policies, however, it is inevitable that these issues must be managed. This paper thus discusses how such export promotion policies could be understood from a trade policy perspective. This paper first takes an overview of the Cool Japan export promotion policies (backgrounds, definitions, objectives, approaches, examples, evaluations, etc.), and then proposes trade-related issues to be considered when driving them forward. Such issues include (1) how the "purpose" of the Cool Japan export promotion policies, i.e. the spread of Japan's lifestyle and values to the world's consumers, might be disputed by other countries; (2) Cool Japan export promotion policies suggest that the long-accepted dichotomy of promoting free trade in cultural goods/services versus protecting cultural diversity is, in fact, not a trade-off, and that Japan may be able to act as a "third party" in trade negotiations for cultural goods/services to achieve both at the same time; (3) "Corporate foreign policy"—which is proposed to be necessary in forming truly effective World Trade Organization (WTO) related trade policy—might also be indispensable in forming truly effective Cool Japan export promotion policies.

Suggested Citation

  • MIHARA Ryotaro, 2013. "An Essay on the Relationship between "Cool Japan" and Trade Policy (Japanese)," Discussion Papers (Japanese) 13051, Research Institute of Economy, Trade and Industry (RIETI).
  • Handle: RePEc:eti:rdpsjp:13051
    as

    Download full text from publisher

    File URL: https://www.rieti.go.jp/jp/publications/dp/13j051.pdf
    Download Restriction: no

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eti:rdpsjp:13051. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (KUMAGAI, Akiko). General contact details of provider: http://edirc.repec.org/data/rietijp.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.