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On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty

Author

Listed:
  • Ali Faraji-Rad
  • Bendik M Samuelsen
  • Luk Warlop

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Suggested Citation

  • Ali Faraji-Rad & Bendik M Samuelsen & Luk Warlop, 2015. "On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty," Working Papers of Department of Marketing, Leuven 505259, KU Leuven, Faculty of Economics and Business (FEB), Department of Marketing, Leuven.
    • Handle: RePEc:ete:marwps:505259
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    File URL: https://lirias.kuleuven.be/retrieve/330930
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