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The New Age of Food Marketing: How Companies are Targeting and Luring our Kids — and What Advocates can do About it


  • Berkeley Media Studies Group BMSG


Why should health advocates be concerned about the new marketing paradigm? Because young people's choices about what to eat and when are largely shaped by food and beverage marketing -- and these industries are now reaching our kids through a multitude of interactive devices and platforms, pushing products onto young consumers who lack the information and capacity to understand the consequences of an impulsive decision. [BMSG Report]. URL:[].

Suggested Citation

  • Berkeley Media Studies Group BMSG, 2012. "The New Age of Food Marketing: How Companies are Targeting and Luring our Kids — and What Advocates can do About it," Working Papers id:5057, eSocialSciences.
  • Handle: RePEc:ess:wpaper:id:5057
    Note: Institutional Papers

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