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Executive Blogging: Indian Corporate Heads in the Blogosphere

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  • Smeeta Mishra

    ()

  • Rajesh Kannan

    ()

Abstract

This study analyzes the content, usability, interactivity and connectivity of Indian executive blogs. Results indicate that among the Indian CEOs and top executives who blog, most are associated with the Information Technology and Internet sectors.

Suggested Citation

  • Smeeta Mishra & Rajesh Kannan, 2010. "Executive Blogging: Indian Corporate Heads in the Blogosphere," Working Papers id:2487, eSocialSciences.
  • Handle: RePEc:ess:wpaper:id:2487 Note: Institutional Papers
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    blogs; Information technology; internet; sectors; content; CEOs; usability; interactivity; connectivity; Indian; executives;

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