The Impact of Individual and Social Attitude in Business Information Technology Knowledge Sharing
This exploratory study attempts to analyze the way women and men perceive talking about information and communication technology, and its impact in knowledge sharing. Based in 14 focus groups we have defined a conceptual model to interpret this impact in ICT knowledge sharing. Our research findings show that there are differences between men and women, thus gender is a critical factor in ICT knowledge sharing. Also, social, cultural and educational factors have a strong negative impact in their behaviour. Furthermore, we posit that the attitude predisposes a favourable (men) and unfavourable (women) reaction to talk about ICT and this affects ICT knowledge sharing.
|Date of creation:||Oct 2008|
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