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IT support to product variety management

Author

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  • FABRIZIO SALVADOR

    (Instituto de Empresa)

Abstract

Offering to customers a high variety of products while guaranteeing competitive prices and reasonable delivery times is an ever-increasing necessity for companies. At the same time, the growing technological content of products contributes further to this complexity, introducing new challenges to management. As for any area of company activity, the creativity of software producers has brought about the development of information science systems, such as Product Configuration Systems, Product Data Management systems (PDM) and Customer Relationship Management Systems (CRM), which all promise to alleviate the problems caused by this complexity.

Suggested Citation

  • Fabrizio Salvador, 2004. "IT support to product variety management," Working Papers Economia wp04-21, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wp04-21
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    File URL: http://latienda.ie.edu/working_papers_economia/WP04-21.pdf
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    Keywords

    Product Variety; Product Configuration Systems; Product Data Management Systems; Customer Relationship Management Systems;
    All these keywords.

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