IT support to product variety management
Offering to customers a high variety of products while guaranteeing competitive prices and reasonable delivery times is an ever-increasing necessity for companies. At the same time, the growing technological content of products contributes further to this complexity, introducing new challenges to management. As for any area of company activity, the creativity of software producers has brought about the development of information science systems, such as Product Configuration Systems, Product Data Management systems (PDM) and Customer Relationship Management Systems (CRM), which all promise to alleviate the problems caused by this complexity.
|Date of creation:||Jun 2004|
|Date of revision:|
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Web page: http://www.ie.edu/esp/claustro/claustro_areas_detalle.asp?id=5
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