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Build-to-order is not that easy: adding volume flexibility to mass customization

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  • FABRIZIO SALVADOR

    (Instituto de Empresa)

Abstract

The present paper reports preliminary observations from a longitudinal case study of the Lawn Mowers & Garden Tractors business unit of Deere & Company. This business unit is interested in analyzing the applicability of a Build-To-Order strategy for its business. By analyzing the problems related to the simultaneous pursuit of volume and mix flexibility we propose a model explaining how these two trade-offs can be simultaneously addressed. We then speculate about the compatibility of the techniques generally advocated to address either volume or mix flexibility, in this case where these two trade-offs have to be jointly reduced.

Suggested Citation

  • Fabrizio Salvador, 2004. "Build-to-order is not that easy: adding volume flexibility to mass customization," Working Papers Economia wp04-16, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wp04-16
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    Keywords

    Build to order; Flexibility; Theory building;
    All these keywords.

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