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Leaders in the Land of Oz: The Management of Leadership Images

Author

Listed:
  • JUAN CARLOS PASTOR

    (Instituto de Empresa)

  • MARGARITA MAYO

    (Instituto de Empresa)

Abstract

(WP32/02 Clave pdf) As the Wizard of Oz, many business leaders find themselves at increasing geographical, cultural and psychological distance from their followers. Traditionally, the image of a leader in front of his/her followers was transmitted, for the most part, through face-to-face interactions. However, as industries consolidate and growing corporations expand beyond their national borders, there is a raise in communication barriers among business units that now appear more fragmented than any other time in history. The location of business units in countries with different languages and cultural values creates disjoined systems that are difficult to integrate....

Suggested Citation

  • Juan Carlos Pastor & Margarita Mayo, 2002. "Leaders in the Land of Oz: The Management of Leadership Images," Working Papers Economia wp02-32, Instituto de Empresa, Area of Economic Environment.
    • Handle: RePEc:emp:wpaper:wp02-32
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    File URL: http://latienda.ie.edu/working_papers_economia/WP02-32.pdf
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