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The Social Multiplier of Leisure: Peer Effects in Museum Attendance

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Listed:
  • Pasquale Accardo

    (University of Bath)

  • Adriano Amati

    (Università Ca' Foscari Venezia)

  • Giovanni Mastrobuoni

    (Collegio Carlo Alberto
    University of Turin
    University of Essex)

Abstract

This study uses a unique longitudinal data set on daily museum visits in Northern Italy to investigate how social networks influence leisure consumption. Based on detailed administrative records of museum cardholders, we use repeated joint visits to build a dynamic network of peers. We identify peer effects that exploit exogenous variation in membership prices generated by age-based discounts. We find robust evidence of peer spillovers in both museum attendance and membership renewal, primarily driven by a preference for shared experiences. These results underscore the role of social interactions in shaping leisure demand and support the view that social networks can amplify individual behavior. More broadly, our findings contribute to the understanding of peer dynamics in settings where consumption is inherently social.

Suggested Citation

  • Pasquale Accardo & Adriano Amati & Giovanni Mastrobuoni, 2025. "The Social Multiplier of Leisure: Peer Effects in Museum Attendance," Department of Economics Working Papers 113/25, University of Bath, Department of Economics.
    • Handle: RePEc:eid:wpaper:58191
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