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Análisis de la huella digital en América Latina y el Caribe: enseñanzas extraídas del uso de macrodatos (big data) para evaluar la economía digital

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Abstract

En el presente informe se examinan las oportunidades y los desafíos que plantea el uso sistemático de datos digitales disponibles públicamente como herramienta para la formulación de políticas públicas para el desarrollo de la economía digital en América Latina y el Caribe. Tiene por objetivo compartir las experiencias adquiridas para avanzar en una agenda de investigación que permita a los países de la región crear herramientas de medición alternativas basadas en la huella digital. Mediante el uso de técnicas de megadatos (big data), la huella digital que dejan los portales de empleo, las plataformas de comercio electrónico y las redes sociales ofrece información sin precedentes, tanto en términos de alcance como de detalle.

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  • -, 2020. "Análisis de la huella digital en América Latina y el Caribe: enseñanzas extraídas del uso de macrodatos (big data) para evaluar la economía digital," Documentos de Proyectos 45464, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    • Handle: RePEc:ecr:col022:45464
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