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Leaving Nothing to Chance: Modeling the Proactive Structuration of a New Technology

Author

Listed:
  • Northcraft, Gregory B.

    (University of Illinois at Urbana-Champaign)

  • Griffith, Terri L.

    (Santa Clara University)

  • Fuller, Mark A.

    (Washington State University)

Abstract

Adaptive structuration theory (AST, DeSanctis and Poole 1994) describes how people come to understand and use a technology. In this paper we develop the idea of proactive structuration--how social networking can be proactively managed in order to speed the comprehensive adaptation of a technology within a community of users. We examine two facets of proactive structuration--formal institutionalization of a community of practice and socialization of users--and stochastically model the impact of proactive structuration on comprehensive adaptation latency. Implications for the effective management of new technology adoption are discussed.

Suggested Citation

  • Northcraft, Gregory B. & Griffith, Terri L. & Fuller, Mark A., 2009. "Leaving Nothing to Chance: Modeling the Proactive Structuration of a New Technology," Working Papers 09-0102, University of Illinois at Urbana-Champaign, College of Business.
  • Handle: RePEc:ecl:illbus:09-0102
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    File URL: http://www.business.illinois.edu/Working_Papers/papers/09-0102.pdf
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