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UEFA Champions League: El éxito de una estrategia empresarial y deportiva

  • Gomez, Sandalio

    ()

    (IESE Business School)

  • Opazo, Magdalena

    (IESE Business School)

  • Barios, Macarena

    (IESE Business School)

Registered author(s):

    El objetivo de nuestra investigación es estudiar la evolución y transformación que ha tenido la Copa de Europa, desde sus inicios hasta convertirse en la UEFA Champions League como la conocemos hoy en día, buscando específicamente en los factores estratégicos, comerciales, organizativos y económicos que nos permitan describir el proceso de cambio que enfrenta esta organización deportiva en particular. Para una mejor comprensión de las estrategias de organización deportiva se construyó una matriz, donde tenemos la estrategia de negocio en el eje vertical y la estrategia de los deportes en el eje horizontal. La parte comercial y financiera del club es el terreno donde crece el éxito deportivo. La salud financiera permite a un club que tenga buenos jugadores, buenos entrenadores, mejores instalaciones, etc. Estar en un cuadrante o en otro dependerá del nivel competitivo del club de fútbol. Esto dependerá de las estrategias (de negocios y estrategia de los deportes), desarrolladas por el club, y de la cantidad de área de las estrategias encaminadas a mejorar todas las formas de capital disponible para un club de fútbol hoy en día.

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    Paper provided by IESE Business School in its series IESE Research Papers with number D/927.

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    Length: 22 pages
    Date of creation: 09 Jun 2011
    Date of revision:
    Handle: RePEc:ebg:iesewp:d-0927
    Contact details of provider: Postal: IESE Business School, Av Pearson 21, 08034 Barcelona, SPAIN
    Web page: http://www.iese.edu/

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