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El perfil emergente del directivo de RSC

Author

Listed:
  • Argandoña, Antonio

    () (IESE Business School)

  • Fontrodona, Joan

    (IESE Business School)

  • Pin, Jose R.

    (IESE Business School)

  • Garcia, Pilar

    (IESE Business School)

Abstract

La RSC (responsabilidad social corporativa) constituye un criterio transversal que define una nueva forma de gestionar las organizaciones, mirando más hacia la necesaria implicación de los grupos de interés y abierta al diálogo y a la sostenibilidad a largo plazo, sin renunciar por ello al beneficio. El responsable de RSC, sea cual sea la denominación que se le dé en cada empresa, se enfrenta a la tarea de introducir este criterio en la gestión diaria de la empresa. ¿Quiénes son estos profesionales de la RSC? ¿Cuál es su background profesional? ¿Cuáles son sus capacidades y competencias para hacer frente a semejante reto? Según los propios responsables de RSC, quien sea designado para desempeñar esta función en una empresa debe ser una persona con visión estratégica y capacidad de innovación y creatividad, orientada al diálogo y al consenso, y con una gran capacidad para motivar y convencer al resto de la organización acerca de la necesidad de sacrificar eficacia presente a favor de beneficios futuros a largo plazo. ¿Son -o deberían ser- los responsables de RSC agentes de cambio en sus empresas?

Suggested Citation

  • Argandoña, Antonio & Fontrodona, Joan & Pin, Jose R. & Garcia, Pilar, 2008. "El perfil emergente del directivo de RSC," IESE Research Papers D/756, IESE Business School.
  • Handle: RePEc:ebg:iesewp:d-0756
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    References listed on IDEAS

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    More about this item

    Keywords

    Responsabilidad Social Corporativa; Agente de cambio;

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