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Internacionalización vía alianzas estratégicas en la empresa familiar

Author

Listed:
  • Ariño, Africa

    () (IESE Business School)

  • Gallo, Miguel Angel

    () (IESE Business School)

  • Cappuyns, Kristin

    () (IESE Business School)

Abstract

Este estudio de carácter exploratorio sobre la internacionalización a través de alianzas estratégicas, pretende conocer los factores determinantes que facilitaron a las empresas familiares españolas su entrada en mercados emergentes. Los resultados muestran, en primer lugar, que hay tres variables críticas cuya confluencia actúa como motor de la internacionalización: el dominio de un producto con potencial superior al del mercado local; la búsqueda del crecimiento de la empresa, aunque el mismo suponga un mayor endeudamiento o dar entrada a nuevos socios; la adaptación de la estructura de responsabilidades para permitir dicho crecimiento, sin anquilosarse en formas de organización tradicionales. En segundo lugar, sugiere que el uso de alianzas estratégicas como vehículo para la internacionalización requiere un compromiso, unas capacidades directivas y una confianza que guardan relación con la estructura de la propiedad y el desarrollo organizacional de la empresa familiar.

Suggested Citation

  • Ariño, Africa & Gallo, Miguel Angel & Cappuyns, Kristin, 2002. "Internacionalización vía alianzas estratégicas en la empresa familiar," IESE Research Papers D/447, IESE Business School.
  • Handle: RePEc:ebg:iesewp:d-0447
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    More about this item

    Keywords

    Management; Strategy; Family business;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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