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A Universe of Stories: Mobilizing Narrative Practices During Transformative Change

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  • Di Stefano, Giada
  • Dalpiaz, Elena

Abstract

Constructing narratives of transformative change is an important but challenging practice through which strategy makers attempt to influence acceptance of an ongoing transformation. To understand whether and how strategy makers can construct a steady influx of captivating narratives of transformative change, we analyzed how one noted strategy maker assisted the successful transformation of his organization over three decades by orchestrating the production of change narratives. Our analysis reveals that the strategy maker constructed and reconstructed meanings of change over time using three sets of distinct but interconnected narrative practices. We develop a dynamic model linking the simultaneous mobilization of these practices to strategy makers’ ability to harness the persistent tension between novelty and familiarity in a transformative change, and thereby win endorsement from key audiences.

Suggested Citation

  • Di Stefano, Giada & Dalpiaz, Elena, 2017. "A Universe of Stories: Mobilizing Narrative Practices During Transformative Change," HEC Research Papers Series 1238, HEC Paris, revised 29 Nov 2017.
    • Handle: RePEc:ebg:heccah:1238
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    More about this item

    Keywords

    Strategic Change; Narrative; Strategy as Practice; Storytelling; Reflection;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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