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Is the luxury industry really a financier’s dream ?

Author

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  • Kapferer, Jean-Noël
  • Tabatoni, Olivier

Abstract

Although modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analysts’ and media attention. Why would this sector receive a share of attention much bigger than its actual weight? Is it because of its glamourous image, or the incredible prices attached to its products, now displayed in all the media for mass desire? Are the financiers dreaming too?

Suggested Citation

  • Kapferer, Jean-Noël & Tabatoni, Olivier, 2010. "Is the luxury industry really a financier’s dream ?," Les Cahiers de Recherche 935, HEC Paris.
  • Handle: RePEc:ebg:heccah:0935
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    File URL: http://www.hec.fr/var/fre/storage/original/application/bab58abadd9f7b984e4f4501c3da71c0.pdf
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    Cited by:

    1. Stefano Castriota, 2018. "Does Excellence Pay Off? Evidence from the Wine Market," BEMPS - Bozen Economics & Management Paper Series BEMPS49, Faculty of Economics and Management at the Free University of Bozen.

    More about this item

    Keywords

    luxury brands; sales; investment; performance; profitability; finance;

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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