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Total Lunchroom Makeovers: Using the Principle of Asymmetric Paternalism to Address New School Lunchroom Guidelines

Author

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  • Andrew S. Hanks

    (Cornell University)

  • David R. Just

    (Cornell University Author Name: Brian Wansink
    Cornell University)

Abstract

A key goal of the Healthy, Hungry-Free Kids Act of 2010 is to ensure that children have access to healthy foods in schools. While the new policy mandates that healthy items must be included on the lunch lineÑand even that children must take certain foodsÑthere is concern both over whether children will choose to eat the healthier fare, and what the ultimate cost may be to schools that comply. We propose a series of behavioral nudgesÐthe total lunchroom makeoverÐthat may help lead children to make healthier choices at little cost the schools in accordance with the goals of the new legislation. We report the results from a field experiment in which a series of nudges lead to significant increases in the consumption of fruits and vegetablesÑa substantive step in the right direction.

Suggested Citation

  • Andrew S. Hanks & David R. Just, 2012. "Total Lunchroom Makeovers: Using the Principle of Asymmetric Paternalism to Address New School Lunchroom Guidelines," Working Papers 2012-01, Cornell Center for Behavioral Economics in Child Nutrition Programs.
    • Handle: RePEc:dys:benwps:2012-01
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