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Persuasion et promotion d’une idée:le cas des ‘meilleures pratiques’ de gouvernance en Allemagne

Listed author(s):
  • Peter Wirtz


    (Université Lyon 2)

(VF)Depuis le milieu des années 1990, un ensemble d’idées portant sur les « meilleures pratiques » de gouvernance se diffuse à travers le monde sous la forme de codes de bonne conduite. Ces derniers affichent une remarquable convergence des principales recommandations, qui s’inspirent d’une approche essentiellement disciplinaire et actionnariale de la gouvernance. Le présent article s’interroge sur les raisons du succès des « meilleures pratiques » de gouvernance auprès de l’opinion publique. S’inspirant du travail de Fanto (2002) sur la France, il repère dans les principaux textes faisant la promotion des « meilleures pratiques » de gouvernance en Allemagne l’existence d’arguments permettant d’exploiter des biais psychologiques pour obtenir l’adhésion à l’idée d’une gouvernance disciplinaire et actionnariale.

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Paper provided by Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations in its series Working Papers CREGO with number 1051201.

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Length: 28 pages
Date of creation: Dec 2005
Handle: RePEc:dij:wpfarg:1051201
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Order Information: Postal: Angèle Renaud, CREGO, 2 Bd Gabriel, BP 26611, 21066 Dijon Cedex, France

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