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Persuasion et promotion d’une idée:le cas des ‘meilleures pratiques’ de gouvernance en Allemagne

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  • Peter Wirtz

    () (Université Lyon 2)

Abstract

(VF)Depuis le milieu des années 1990, un ensemble d’idées portant sur les « meilleures pratiques » de gouvernance se diffuse à travers le monde sous la forme de codes de bonne conduite. Ces derniers affichent une remarquable convergence des principales recommandations, qui s’inspirent d’une approche essentiellement disciplinaire et actionnariale de la gouvernance. Le présent article s’interroge sur les raisons du succès des « meilleures pratiques » de gouvernance auprès de l’opinion publique. S’inspirant du travail de Fanto (2002) sur la France, il repère dans les principaux textes faisant la promotion des « meilleures pratiques » de gouvernance en Allemagne l’existence d’arguments permettant d’exploiter des biais psychologiques pour obtenir l’adhésion à l’idée d’une gouvernance disciplinaire et actionnariale.

Suggested Citation

  • Peter Wirtz, 2005. "Persuasion et promotion d’une idée:le cas des ‘meilleures pratiques’ de gouvernance en Allemagne," Working Papers CREGO 1051201, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
  • Handle: RePEc:dij:wpfarg:1051201
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    Keywords

    meilleures pratiques de gouvernance; approche disciplinaire; biais psychologiques.;

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General

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