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Video-Content auf Youtube-Kanälen von TV-Sendern am Beispiel von ARD, BBC und Deutsche Welle : Wahrnehmung, Nutzung und Wirkung von redaktionellen Video-Inhalten. Video content on Youtube channels of TV Stations with examples of ARD, BBC and Deutsche Welle : Perception, use and impact of Video with editorial content

Author

Listed:
  • Sven Pagel

    (Department of Economics of the Duesseldorf University of Applied Sciences)

  • Alexander Juergens

    (Department of Economics of the Duesseldorf University of Applied Sciences)

Abstract

This exploratory study is done to identify first assumptions for the use of video content in YouTube channels. A systematic process based on usage of video on-demand with perception, use and effect is used. The perception of video content can be viewed at several levels: the access, the design and the brand level. The use by the recipients concentrates on witch criteria videos are selected? How users navigate through the video? What elements of a website and a video will be seen during use? The effects focuses on cognitive, emotional and conative effects.

Suggested Citation

  • Sven Pagel & Alexander Juergens, 2010. "Video-Content auf Youtube-Kanälen von TV-Sendern am Beispiel von ARD, BBC und Deutsche Welle : Wahrnehmung, Nutzung und Wirkung von redaktionellen Video-Inhalten. Video content on Youtube channels of ," Duesseldorf Working Papers in Applied Management and Economics 14, Duesseldorf University of Applied Sciences.
    • Handle: RePEc:ddf:wpaper:14
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    File URL: https://nbn-resolving.org/urn:nbn:de:hbz:due62-opus-6528
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    More about this item

    Keywords

    Bewegtbildkommunikation; YouTube; Mediatheken; Eyetracking; Moving Image; YouTube; Usability; Eye Tracking; Media Library;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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