IDEAS home Printed from https://ideas.repec.org/p/dar/wpaper/159143.html

The future of housing: the moderating role of environmental awareness for the purchase intention of sustainable housing

Author

Listed:
  • Lachenmayer, Fabian
  • Bachtal, Yassien Nico
  • Voll, Kyra
  • Pfnuer, Andreas

Abstract

Purpose In the last few years sustainability has become one of the most critical social issues. Consumers have become increasingly aware that their consumption behaviour has a negative impact on the environment, which has increased their willingness to buy sustainable products. Nevertheless, the demand for sustainable housing has not developed as rapidly as other areas. Against this background, the present study examines the understanding of potential homebuyers and the psychological factors that influence their purchase intention for sustainable housing. Design/methodology/approach Based on literature research, a survey was developed and N = 325 potential homebuyers participated. Using the theory of planned behaviour (TPB), the data are evaluated using confirmatory factor analysis (CFA) and a hierarchical regression analysis including environmental awareness as moderator. Findings The results of the study show that attitudes towards the behaviour, subjective norm and perceived behavioural control have a significant and positive effect on the intention to purchase sustainable housing. In addition, the relationship between attitudes towards the behaviour and purchase intention of sustainable housing is affected by environmental awareness. Originality/value The study offers empirical results on the moderating role of environmental awareness for the purchase intention of sustainable housing in Germany.

Suggested Citation

  • Lachenmayer, Fabian & Bachtal, Yassien Nico & Voll, Kyra & Pfnuer, Andreas, 2025. "The future of housing: the moderating role of environmental awareness for the purchase intention of sustainable housing," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 159143, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:159143
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/159143/
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dar:wpaper:159143. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dekanatssekretariat (email available below). General contact details of provider: https://edirc.repec.org/data/ivthdde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.