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Navigating the Metaverse: A Taxonomy for Metaverse-Driven Business Models

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  • Jacquemin, Philippe
  • Gräf, Miriam
  • Vetter, Oliver A.
  • Hendriks, Patrick
  • Mehler, Maren F.

Abstract

The metaverse, as an evolving concept that merges aspects of the real and virtual world, offers powerful economic potential for business models in organizations. Immersive experiences and new forms of interaction enable companies to create unique customer experiences and develop new business models through innovative ways of value creation. However, there is a lack of guidance on how metaverse-driven business models are structured and how they can be differentiated. Therefore, this study aims to contribute to a deeper understanding of the anatomy of metaverse-driven business models. To this end, we analyzed 100 start-ups from Crunchbase and developed a taxonomy of metaverse-driven business models consisting of eight dimensions and respective characteristics. Furthermore, we derived business model types through a cluster analysis. Our results provide a classification scheme to assess business models within the metaverse and to create economic value to remain competitive.

Suggested Citation

  • Jacquemin, Philippe & Gräf, Miriam & Vetter, Oliver A. & Hendriks, Patrick & Mehler, Maren F., 2025. "Navigating the Metaverse: A Taxonomy for Metaverse-Driven Business Models," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 156715, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:156715
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/156715/
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