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Assure or Insure Cyber Risk? Nonprofessional Investors’ Willingness to Invest

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  • Gauch, Kevin
  • Quick, Reiner

Abstract

Organizations face severe cyber risks, which may lead companies to contract related insurance or to demand cybersecurity assurance services to signal risk management. This paper experimentally investigates how cybersecurity assurance and insurance against cyber risks impact nonprofessional investors. We conducted an experiment with a 2 × 2 between-subjects design with 100 UK nonprofessional investors and manipulated the assurance provision and insurance purchase to analyze their impact on willingness to invest. Our results suggest that cybersecurity assurance and cyber risk insurance positively affect willingness to invest. The results confirm the usefulness of measures to handle cyber risks and are of interest to managers, auditors, regulators, and academics.

Suggested Citation

  • Gauch, Kevin & Quick, Reiner, 2025. "Assure or Insure Cyber Risk? Nonprofessional Investors’ Willingness to Invest," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 155180, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:155180
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/155180/
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