Giving Users Control Over How Peers Handle Their Data: A Design Science Study

In today’s interconnected world, Internet users are increasingly concerned about losing control over the data they share with peers, which indicates a need for higher levels of control and notification mechanisms. We address this need by building on design science methodology and developing a socio-technical artifact, i.e., a peer-privacy-friendly online messaging service. We draw on Malhotra et al.’s (2004) Internet Users’ Information Privacy Concerns framework and refine and evaluate our artifact via focus groups, interviews, and a survey among users of online messaging services. Our artifact provides senders with the ability to control how their personal information is processed by peers and allows receivers to be made aware of the sender’s privacy expectations. We contribute to the growing literature on peer privacy concerns by developing and evaluating design requirements, principles, and an instantiation that can mitigate peer privacy concerns that go beyond concerns about organizational data practices.