Determinants of the consumption of intangible cultural heritage: An estimation using a PROBIT model

The main objective of the paper is to examine the determinants of consumption of entertainment events the ballet, orchestra and choral singing, with the aim of testing the following hypotheses: (1) the salience hypothesis (Bourdieu, 1979), (2) the consumption-based learning hypothesis (Lévy-Garboua and Montmarquette, 1996), and (3) the territorial adherence hypothesis (Campos, 2012). This research is carried out in the city of Bahia Blanca (BB). The city of BB is an intermediate, port and industrial city, located in the southwest of the province of Buenos Aires, Argentina. To address the objective of this article, a probit model is proposed to estimate the determinants that influence the probability of attending ballet, orchestra and choral singing events. The results confirm that both early exposure to culture and a family environment conducive to the development of cultural activities positively influence the probability of attending ballet, orchestra and choral singing events. It is crucial to consider actions that, as Güell and Peters (2017) suggest, break down the arbitrary distinction between high and low culture, expanding the appreciation for classical arts and broadening audiences to advance the process of cultural democracy.