IDEAS home Printed from https://ideas.repec.org/p/ctl/louvec/2006044.html
   My bibliography  Save this paper

Advertising and competitive access pricing to internet services or pay-TV

Author

Listed:
  • Jean, JASKOLD-GABSZEWICZ

    (UNIVERSITE CATHOLIQUE DE LOUVAIN, Department of Economics)

  • Didier, LAUSSEL
  • Nathalie, SONNAC

Abstract

We study access pricing by platforms providing internet services or pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users’ market are increasing in the dimension of the advertising market : the larger the number of advertisers, the higher the access prices for both platforms.

Suggested Citation

  • Jean, JASKOLD-GABSZEWICZ & Didier, LAUSSEL & Nathalie, SONNAC, 2006. "Advertising and competitive access pricing to internet services or pay-TV," Discussion Papers (ECON - Département des Sciences Economiques) 2006044, Université catholique de Louvain, Département des Sciences Economiques.
  • Handle: RePEc:ctl:louvec:2006044
    as

    Download full text from publisher

    File URL: http://sites.uclouvain.be/econ/DP/IRES/2006-44.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ctl:louvec:2006044. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Virginie LEBLANC (email available below). General contact details of provider: https://edirc.repec.org/data/iruclbe.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.