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Ajuste entre estrategias de diversificación y estructuras multidivisionales: efecto sobre el resultado

Listed author(s):
  • Suárez González, Isabel
  • Sánchez-Bueno, María José
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    El objetivo del presente trabajo es analizar la coherencia entre la estrategia de diversificación y la estructura multidivisional y su efecto sobre los resultados empresariales para el conjunto de los grandes grupos empresariales españoles diversificados. Para ello, y con el fin también de profundizar en los conceptos multidimensionales de estrategias de diversificación y estructuras multidivisionales, se utiliza el enfoque de la coherencia como desviación a un perfil “ideal”. Los resultados muestran que existen tres categorías estratégicas (diversificación relacionada, diversificación no relacionada y diversificación basada en el conocimiento, cada una de las cuales posee unas características estructurales “ideales” distintas. No obstante, sólo en el caso de la diversificación basada en el conocimiento se ha podido comprobar que la falta de coher encia entre la estrategia y la estructura tiene consecuencias negativas en la rentabilidad.

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    Paper provided by Universidad Carlos III de Madrid. Departamento de Economía de la Empresa in its series DEE - Documentos de Trabajo. Economía de la Empresa. DB with number db060403.

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    Date of creation: Nov 2006
    Handle: RePEc:cte:dbrepe:db060403
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