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Efectos del materialismo en las decisiones del joven consumidor : un estudio exploratorio

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  • Lado, Nora
  • Villanueva Orbaiz, María Luisa

Abstract

En este trabajo se aborda el estudio del materialismo, explorando sus consecuencias sobre el comportamiento de consumo de los jóvenes. Para ello, en primer lugar, se ofrece evidencia empírica sobre la validez de la escala de medición del materialismo desarrollada por Richins y Dawson. En segundo término, se estudia los efectos del materialismo sobre las aspiraciones de los jóvenes y las diversas variables determinantes de sus decisiones de consumo. Los resultados obtenidos indican que los jóvenes más materialistas se diferencian en: (a) sus aspiraciones y metas profesionales, (b) su perfil como consumidor (más compulsivo, arriesgado y complejo), (c) la importancia que asignan a la imagen de marca de los productos que compran y la imagen de los establecimientos comerciales y, (d) la intensidad y fidelidad en la compra de artículos de marca

Suggested Citation

  • Lado, Nora & Villanueva Orbaiz, María Luisa, 1998. "Efectos del materialismo en las decisiones del joven consumidor : un estudio exploratorio," DEE - Documentos de Trabajo. Economía de la Empresa. DB 6391, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    • Handle: RePEc:cte:dbrepe:6391
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    Cited by:

    1. Ana Estévez & Paula Jauregui & Janire Momeñe & Laura Macia & Hibai López-González & Iciar Iruarrizaga & Conchi Riquelme-Ortiz & Roser Granero & Fernando Fernández-Aranda & Cristina Vintró-Alcaraz & Ge, 2021. "Longitudinal Changes in Gambling, Buying and Materialism in Adolescents: A Population-Based Study," IJERPH, MDPI, vol. 18(6), pages 1-15, March.

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    Keywords

    Materialismo;

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