Organizational identity and corporate image of the National Council of Researches (CNR) in Piedmont-Italy
Nowadays, the differentiation of the corporate image is one of the most important goals in business. The aim of this work is to introduce a sequence of actions suitable for building a powered organizational image. At the first step, we study identity in organizaztions through a research for the italian CNR (National Council of Researches). In fact, we note that managing the cultural identity is useful to combine the two aspects of the organizational communication: the internal and the external. Through the analysis of the main theories of the image and the organizational identity, we also introduce a new communicational pattern up to date and ready to be tested.
|Length:||55 pages Keywords : corporate image, organizational identity, cultural identity, social identity, communication|
|Date of creation:||Dec 2000|
|Date of revision:|
|Contact details of provider:|| Postal: |
Web page: http://www.ceris.cnr.it/Email:
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