IDEAS home Printed from https://ideas.repec.org/p/cpr/ceprdp/19861.html

Experiments on Social Media

Author

Listed:
  • Aridor, Guy
  • Jiménez-Durán, Rafael
  • Levy, Ro'ee
  • Song, Lena

Abstract

We provide a practical guide to designing, conducting, and analyzing experiments using social media platforms. First, we discuss the benefits and challenges of using the targeting capabilities of advertisements on social media to recruit participants for a large class of experiments. Next, we outline the different types of interventions and their advantages and disadvantages. Finally, we summarize available compliance and outcome data, as well as the main limitations and challenges involved in the design and analysis of social media experiments. Throughout, we provide technical details that are helpful when implementing these experiments. Overall, we argue that experiments on social media are powerful not only for studying economic issues around social media and online platforms but also for experiments studying economic behavior more broadly.

Suggested Citation

  • Aridor, Guy & Jiménez-Durán, Rafael & Levy, Ro'ee & Song, Lena, 2025. "Experiments on Social Media," CEPR Discussion Papers 19861, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:19861
    as

    Download full text from publisher

    File URL: https://cepr.org/publications/DP19861
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cpr:ceprdp:19861. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CEPR (email available below). General contact details of provider: https://cepr.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.