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Pricing and Consumer Surplus in Monopoly with Product Design

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  • Kim, Kyungmin
  • Kos, Nenad

Abstract

The model considers a monopolist who optimally chooses the design and price of a product on the Hotelling line. We characterize the set of prices and consumer surplus that can arise in the model across all distributions of tastes. In a stark departure from the monopoly model without product design, the seller never offers a price below a certain threshold. Moreover, the maximal consumer surplus is strictly smaller than in the absence of product design. It is attained by a distribution that renders the seller indifferent over a set of design/price combinations. Notably, the distribution does not exhibit unit elasticity given any fixed design.

Suggested Citation

  • Kim, Kyungmin & Kos, Nenad, 2024. "Pricing and Consumer Surplus in Monopoly with Product Design," CEPR Discussion Papers 19630, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:19630
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    File URL: https://cepr.org/publications/DP19630
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