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Risk Aversion and Favorite-Longshot Bias in a Competitive Fixed-Odds Betting Market

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  • Whelan, Karl

Abstract

Research on sports betting markets has generally found a favorite-longshot bias, the empirical pattern for loss rates for bets on longshots to be higher than for favorites, which implies the odds do not reflect the underlying probabilities. The existing literature focuses largely on pari-mutuel betting but favorite-longshot bias is also evident in fixed-odds online betting markets of the type that are growing rapidly around the world. Explanations for this bias in previous work on pari-mutuel markets cannot explain why it would be a feature of competitive fixed-odds betting markets. We show how disagreement among gamblers and risk-aversion on the part of bookmakers in a competitive market can produce a pattern of favorite-longshot bias resembling the empirical evidence.

Suggested Citation

  • Whelan, Karl, 2022. "Risk Aversion and Favorite-Longshot Bias in a Competitive Fixed-Odds Betting Market," CEPR Discussion Papers 17518, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:17518
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    Cited by:

    1. is not listed on IDEAS
    2. Kai Fischer & W. Benedikt Schmal, 2025. "Pricing in response to new information: The case of betting markets," Economic Inquiry, Western Economic Association International, vol. 63(1), pages 236-264, January.

    More about this item

    Keywords

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    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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