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Desafíos económicos de las empresas sociales

Author

Listed:
  • Heidi Castro López

Abstract

Social enterprises have always existed as a bet for a regenerative economy, nevertheless, limitations as financing access and economic sustenance are higher for these than traditional companies. Thus, this document t pretends to do a reflexion about the reasons why these organizations take longer in overcome these obstacles because finding ideas, products, services and prices aren't the problem. The problem uses to be limited managerial communication skills and nonexistence of a marketing department. Due to the above, the invitation is to use the traditional business strengths in favor of social organizations to generate greater economic dynamism. The aim is not to give a chaotic way around the system, is to make it evolve.

Suggested Citation

  • Heidi Castro López, 2016. "Desafíos económicos de las empresas sociales," Econógrafos, Escuela de Economía 022756, Universidad Nacional de Colombia, FCE, CID.
    • Handle: RePEc:col:000176:022756
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    File URL: https://fce.unal.edu.co/media/files/CentroEditorial/documentos/econografos/EACP/econografos-EACP-18.pdf
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    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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