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Método de valoración de preferencias "Análisis conjunto" una revisión de literatura


  • Oscar Andrés Espinosa Acuña



En este estudio se realiza una revisión bibliográfica acerca del método de valoración de preferencias llamado Análisis Conjunto (también conocido como modelo composicional multiatributo), donde se utilizan técnicas de estadística multivariada para estimar los gustos potenciales de los individuos frente a productos, servicios, etc., siendo una de las metodologías empíricamente más robustas a la hora de investigar la teoría del consumidor.

Suggested Citation

  • Oscar Andrés Espinosa Acuña, 2012. "Método de valoración de preferencias "Análisis conjunto" una revisión de literatura," ECONOGRAFOS - ESCUELA DE ECONOMÍA 009940, UN - RCE - CID.
  • Handle: RePEc:col:000176:009940

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    Measuring preferences; Conjoint Analysis; Multivariate Statistical Techniques; literature review.;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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