IDEAS home Printed from
   My bibliography  Save this paper

A Study Of The Relationship Between Marketing Mix And Customer Retention For Herbal Coffee In Malaysia


  • Dr. Shankar a/l Chelliah Author_Email:

    (School of Management,Universiti Sains Malaysia)

  • Chin Kok Kwon

    (Open University of Malaysia,Seberang Jaya, Penang, Malaysia)


No abstract is available for this item.

Suggested Citation

  • Dr. Shankar a/l Chelliah Author_Email: & Chin Kok Kwon, 2011. "A Study Of The Relationship Between Marketing Mix And Customer Retention For Herbal Coffee In Malaysia," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-279, Conference Master Resources.
  • Handle: RePEc:cms:2icb11:2011-279

    Download full text from publisher

    File URL:
    File Function: Full text
    Download Restriction: no

    More about this item

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cms:2icb11:2011-279. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ihfal (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.