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Crm Performance Measurement Process: Steps, Factors And Metrics


  • Reza Allahyari Soeini Author_Email:

    (Department of Information Technology Engineering, NOORETOUBA Virtual University, Tehran, Iran)

  • Behzad Jafari

    (Department of Information Technology Engineering, NOORETOUBA Virtual University, Tehran, Iran)

  • Mohammadreza Abdollahzadeh

    (Department of Information Technology Engineering, NOORETOUBA Virtual University, Tehran, Iran)


No abstract is available for this item.

Suggested Citation

  • Reza Allahyari Soeini Author_Email: & Behzad Jafari & Mohammadreza Abdollahzadeh, 2011. "Crm Performance Measurement Process: Steps, Factors And Metrics," Annual Summit on Business and Entrepreneurial Studies (ASBES 2011) Proceeding 2011-056-149, Conference Master Resources.
  • Handle: RePEc:cms:1asb11:2011-056-149

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    Customer relationship management; performance measurement; effectiveness; effective factors on CRM performance;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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