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Psychological Mechanisms for Eliciting Preferences and Beliefs

Author

Listed:
  • Evan Friedman
  • Suanna Oh
  • Duncan Webb

Abstract

Accurately measuring preferences and beliefs in surveys is crucial for social science research, but standard monetary incentives cannot be used when responses cannot be verified. We study two psychological mechanisms for improving answer quality that can be applied to unverifiable questions: (i) an unexpected bonus payment designed to trigger reciprocity towards the researcher, and (ii) telling respondents that they will later be paid to accurately restate their previously-given answers, which could motivate careful initial answers that are naturally easier to reconstruct. In a large online experiment (N=2,428), the bonus method modestly improves both answer correctness and consistency, driven by increased effort and reciprocity. The restatement method, however, does not consistently improve answer quality, primarily because participants exert effort trying to memorize their answers instead of answering carefully. These results demonstrate the potential and limitations of using psychological mechanisms to improve the quality of survey responses.

Suggested Citation

  • Evan Friedman & Suanna Oh & Duncan Webb, 2025. "Psychological Mechanisms for Eliciting Preferences and Beliefs," CESifo Working Paper Series 11859, CESifo.
  • Handle: RePEc:ces:ceswps:_11859
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    More about this item

    Keywords

    restatement method; bonus method; incentives; survey.;
    All these keywords.

    JEL classification:

    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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