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Registros de marcas na economia criativa: evolução temporal e setorial

Author

Listed:
  • Ulisses Pereira dos Santos

    (Cedeplar-UFMG)

  • Leonardo Costa Ribeiro

    (INMETRO)

  • Sibelle Diniz

    (Cedeplar-UFMG)

  • Ana Flávia Machado

    (Cedeplar-UFMG)

Abstract

Although the creative economy is prominent in the generation and diffusion of value in the international arena, and so is attracting the attention of actors in the public and private spheres, there still is a gap regarding the definition of variables that can be used as a measure of production and innovation in its segments. In this paper, the use of trademarks applications is proposed as a way to evaluate the production and introduction of new goods and services in segments related to this sector. It can be observed that USPTO trademarks in segments aligned with the creative economy showed a strong expansion, especially since the 1980s, which may be related to the technological and economic changes observed in the global market thereafter.

Suggested Citation

  • Ulisses Pereira dos Santos & Leonardo Costa Ribeiro & Sibelle Diniz & Ana Flávia Machado, 2018. "Registros de marcas na economia criativa: evolução temporal e setorial," Textos para Discussão Cedeplar-UFMG 591, Cedeplar, Universidade Federal de Minas Gerais.
    • Handle: RePEc:cdp:texdis:td591
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    File URL: https://www.cedeplar.ufmg.br/pesquisas/td/TD%20591.pdf
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    More about this item

    Keywords

    Creative Economy; Innovation; Trademarks; USPTO;
    All these keywords.

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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