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The Development of Philip Morris's position on environmental tobacco smoke for its website

Author

Listed:
  • Jacqui Drope
  • Jennifer Drope

Abstract

This paper focuses on the development of Philip Morris’s position on Environmental Tobacco Smoke [ETS] for its websites. Internal documents have been searched from 1999 to present. Searches were conducted from October to December, 2003. In particular, the paper focuses on drafts prepared by Philip Morris from June 1999 to October 1999, the period in which the majority of work on its position was done. The paper addresses how Philip Morris set out to develop the content and format of its websites to communicate with opinion leaders and the general public in a way that would enhance the company’s image.

Suggested Citation

  • Jacqui Drope & Jennifer Drope, 2004. "The Development of Philip Morris's position on environmental tobacco smoke for its website," University of California at San Francisco, Center for Tobacco Control Research and Education qt8tk0n1cq, Center for Tobacco Control Research and Education, UC San Francisco.
  • Handle: RePEc:cdl:ctcres:qt8tk0n1cq
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    Keywords

    philip morris; website; ETS;
    All these keywords.

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