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The Market for News : a Demand-Oriented Analysis

Author

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  • Maria Rosa Battaggion
  • Alessandro Vaglio

Abstract

This paper proposes a framework for the analysis of the demand- side in the market for news, whereas the existing literature has mainly focused on the supply side. We modeled explicitly the value of information and the demand for news. In particular, the relationship between the level of education and the individual's reading behaviour is stressed. In our framework, education makes the individuals more efficient in processing information and therefore allows them to save on the opportunity cost of time. We obtain the standard prediction of a positive relationship between education and reading. Moreover the choice of reading one versus more reports is explained by the relationship between education and the reading cost.

Suggested Citation

  • Maria Rosa Battaggion & Alessandro Vaglio, 2009. "The Market for News : a Demand-Oriented Analysis," Working Papers (-2012) 0902, University of Bergamo, Department of Economics.
    • Handle: RePEc:brg:wpaper:0902
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    Cited by:

    1. Armando J. Garcia Pires, 2017. "Media pluralism and competition," European Journal of Law and Economics, Springer, vol. 43(2), pages 255-283, April.
    2. Maria Battaggion & Alessandro Vaglio, 2015. "Watchdogs, Platforms and Audience: An Economic Perspective on Media Markets," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 43(2), pages 209-228, June.
    3. Maria Rosa Battaggion & Alessandro Vaglio, 2018. "Newspapers and public grants: A matter of quality," Scottish Journal of Political Economy, Scottish Economic Society, vol. 65(1), pages 27-38, February.
    4. Serena Marianna Drufuca, 2014. "Information, Media and Elections: Incentives for Media Capture," Working Papers (2013-) 1402, University of Bergamo, Department of Management, Economics and Quantitative Methods.
    5. Maria Rosa Battaggion & Alessandro Vaglio, 2020. "TV watching in the new millennium: insights from Europe," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 47(4), pages 645-661, December.

    More about this item

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • Z1 - Other Special Topics - - Cultural Economics

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