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Senior customers’ vulnerability and financial institutions’ business practices
[Vulnérabilité des seniors et commercialisation des produits financiers]

Author

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  • Jade Al Yahya

Abstract

Since 2018, the ACPR and the AMF have studied how financial institutions adjust their business practices to demographic ageing. Senior consumers are particularly likely to experience vulnerability. Yet, according to preliminary results, a commercial offer based solely on an age criterion, the most commonly used today, is far from satisfactory. Depuis 2018, l’ACPR et l’AMF étudient l’adaptation des pratiques commerciales des établissements financiers au vieillissement démographique. Les consommateurs les plus âgés sont notamment plus susceptibles de faire l’expérience de la vulnérabilité. Pourtant, selon les premiers résultats de l’analyse, une offre commerciale fondée sur le seul critère de l’âge, le plus couramment utilisé aujourd’hui, est loin d’être satisfaisante.

Suggested Citation

  • Jade Al Yahya, 2019. "Senior customers’ vulnerability and financial institutions’ business practices [Vulnérabilité des seniors et commercialisation des produits financiers]," Eco Notepad (in progress) 117, Banque de France.
    • Handle: RePEc:bfr:econot:117
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