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The Relative Impact Of Various Marketing Methodologies When Launching Industrial High-Technology Products Into Foreign Markets: Findings From Finnish High-Tech Firms

Author

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  • Matti Haverila

    (School of Business and Management, American University of Sharjah, Sharjah, UAE)

Abstract

This study attempts to identify the marketing variables and methods associated with the successful or unsuccessful launch of industrial high-tech products into non-domestic markets. Finnish high-tech firms were selected as a population base due to the ambient domestic pressures on those firms to both conduct R&D and to export the resultant high-tech products. Marketing factors found to be related to the successful launch of high-tech products into overseas markets are examined for their managerial implications. Presented at 13th International Conference, Vaasa, Finland, May 2003.

Suggested Citation

  • Matti Haverila, 2003. "The Relative Impact Of Various Marketing Methodologies When Launching Industrial High-Technology Products Into Foreign Markets: Findings From Finnish High-Tech Firms," International Trade and Finance Association Conference Papers 1054, International Trade and Finance Association.
    • Handle: RePEc:bep:itfapp:1054
    as

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