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When robots met language (models): An exploration of science and strategy in the vision-language-action models space

Author

Listed:
  • Taekyun Kim

    (School of Business, Chungnam National University)

  • Gabriela Fuentes

    (Graduate School of Economics and Management, University Cote d'Azur)

  • Simone Vannuccini

    (Graduate School of Economics and Management, University Cote d'Azur)

Abstract

We study the emerging technology of vision-language-action models (VLAMs), a potential breakthrough for the robotics industry. VLAMs connect artiï¬ cial intelligence’s large language models with robots: they are a software innovation that increases flexibility and expand capabilities of robotic hardware. As the technology is yet in its infancy, we focus our analysis on three directions. First, we study the technological trajectory of VLAMs in scientiï¬ c publications using scientometric techniques. Second, in order to assess market transformations associated with VLAMs and potential migration in the locus of value generation in robotics, we collect information and offer insights on the actors developing the technology ‘in the wild’. Third, we discuss the strategies put in place by a leading actor in the ï¬ eld to gatekeep the competitive landscape. We then generalise and rationalise our ï¬ ndings through established theoretical frameworks. The paper is the ï¬ rst to single out the forces at work in the development of an innovation poised to rejuvenate the robotics industry, one of the backbones of contemporary economies.

Suggested Citation

  • Taekyun Kim & Gabriela Fuentes & Simone Vannuccini, 2025. "When robots met language (models): An exploration of science and strategy in the vision-language-action models space," MIOIR Working Paper Series 2025-03, The Manchester Institute of Innovation Research (MIoIR), The University of Manchester.
  • Handle: RePEc:bdj:smioir:2025-03
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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