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A cross cultural comparison of virtual pet companionship in the UK and Japan



The Comfort from Companion Animals Scale was translated into Japanese and a survey conducted of virtual pet users in the UK and in Japan. Data were used to test the notion that Japanese users have a stronger bond of affection with virtual pets than users in the West. Our findings support this position.

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  • Thomas Chesney & Hiroko Kanoh & Shaun Lawson, 2010. "A cross cultural comparison of virtual pet companionship in the UK and Japan," ICBBR Working Papers 14, International Centre for Behavioural Business Research.
  • Handle: RePEc:bbr:workpa:14

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    User behaviour; cross cultural studies; virtual pet;

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