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A cross cultural comparison of virtual pet companionship in the UK and Japan

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Abstract

The Comfort from Companion Animals Scale was translated into Japanese and a survey conducted of virtual pet users in the UK and in Japan. Data were used to test the notion that Japanese users have a stronger bond of affection with virtual pets than users in the West. Our findings support this position.

Suggested Citation

  • Thomas Chesney & Hiroko Kanoh & Shaun Lawson, 2010. "A cross cultural comparison of virtual pet companionship in the UK and Japan," ICBBR Working Papers 14, International Centre for Behavioural Business Research.
    • Handle: RePEc:bbr:workpa:14
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    File URL: http://www.nottingham.ac.uk/~lizecon/RePEc/bbr/pdf/14.pdf
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