Sensitivity Analysis for Causal ML: A Use Case at Booking.com

Causal Machine Learning has emerged as a powerful tool for flexibly estimating causal effects from observational data in both industry and academia. However, causal inference from observational data relies on untestable assumptions about the data-generating process, such as the absence of unobserved confounders. When these assumptions are violated, causal effect estimates may become biased, undermining the validity of research findings. In these contexts, sensitivity analysis plays a crucial role, by enabling data scientists to assess the robustness of their findings to plausible violations of unconfoundedness. This paper introduces sensitivity analysis and demonstrates its practical relevance through a (simulated) data example based on a use case at Booking.com. We focus our presentation on a recently proposed method by Chernozhukov et al. (2023), which derives general non-parametric bounds on biases due to omitted variables, and is fully compatible with (though not limited to) modern inferential tools of Causal Machine Learning. By presenting this use case, we aim to raise awareness of sensitivity analysis and highlight its importance in real-world scenarios.