The challenge of employee motivation in business management

This study investigates the role of employee motivation as a critical factor in effective business management and explores how financial and non-financial motivators shape engagement and performance. Based on a quantitative survey of 102 employees, the research analyzes differences in motivation levels across gender, age, and work experience, as well as the perceived effectiveness of various motivational tools. The findings indicate that financial incentives, particularly bonuses for achieving targets, are the most influential motivators, while non-financial factors such as flexible work schedules, additional leave, career development opportunities, and workplace atmosphere also play a crucial role in enhancing motivation. Significant variations in motivation were observed, with men, older employees, and those with longer tenure reporting higher levels. The study also reveals that work-life balance initiatives substantially increase motivation, highlighting the importance of combining financial and non-financial strategies to achieve optimal results. The results provide actionable insights for managers seeking to design effective motivation systems, showing that tailored, multifaceted approaches can improve employee satisfaction, retention, and organizational performance. Future research could explore cultural and sectoral differences and examine the evolving importance of motivational factors in remote and hybrid work environments.