Pixels to Prices: Visual Traits, Market Cycles, and the Economics of NFT Valuation

Pixels and market cycles both move NFT prices. Non-fungible tokens (NFTs) are unique digital assets, often used to represent ownership of digital art, collectibles, and other media, secured on blockchain networks like Ethereum. The rise of NFTs has led to the creation of a multi-billion-dollar market for digital art and collectibles, making it a key area of interest for researchers, artists, and investors. Using 94,039 transactions from 26 major generative Ethereum collections, this study extracts 196 machine-quantified image descriptors - color, composition, palette structure, geometry, texture, and deep-learning embeddings - and applies a three-stage filter to identify stable predictors for hedonic regression. A static mixed-effects model shows that market sentiment and transparent, interpretable image traits have significant and independent pricing power: higher focal saturation, tighter compositional concentration, and greater curvature are rewarded, while clutter, heavy line work, and dispersed palettes are discounted; deep embeddings add limited incremental value once explicit traits are included. To assess state dependence, a Bayesian dynamic mixed-effects panel with cycle effects is estimated, allowing Composition Focus - Saturation - the ratio of saturation in the central region to the whole image, capturing vividness and concentration at the focal area - to vary across market regimes. Collection-level heterogeneity (brand premia) is absorbed by random effects. The time-varying coefficients exhibit clear regime sensitivity, with stronger premia in expansionary phases and weaker or negative loadings in downturns, while the grand-mean effect is small on average. Overall, NFT prices reflect both observable digital product characteristics and market regimes, and the framework offers a cycle-aware tool for asset pricing, platform strategy, and market design in digital art markets.