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Experiential marketing strategy and tourism demand in the contribution of the positioning of the floating islands Los Uros, Puno

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  • Guina Flores Montalico

Abstract

Experiential focused on creating memorable and meaningful experiences for consumers, has emerged as a key strategy in promoting tourist destinations. particularly in destinations seeking to highlight their unique cultural characteristics. In this study, the influence of experiential marketing on the tourism demand of the floating islands Los Uros, Puno, an emblematic destination in Peru, is analyzed. The objective of the research was to evaluate how experiential marketing strategies impact tourism demand in this destination, focusing on the sensorial, affective and thought experiences that tourists perceive. The methodology adopted a quantitative approach, with a non experimental cross-sectional design, descriptive scope and a correlational analysis. The study population consisted of 158 tourists. To collect the data, a questionnaire based on a 5-point Likert scale was used, with a total of 21 items. Among the results, a significant positive correlation was found (r = 0.809, p

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  • Guina Flores Montalico, 2025. "Experiential marketing strategy and tourism demand in the contribution of the positioning of the floating islands Los Uros, Puno," Papers 2506.18937, arXiv.org.
    • Handle: RePEc:arx:papers:2506.18937
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    File URL: http://arxiv.org/pdf/2506.18937
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