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How on Earth: Flourishing in a Not-for-Profit World by 2050


  • Jennifer Hinton
  • Donnie Maclurcan


In this book, we outline a model of a non-capitalist market economy based on not-for-profit forms of business. This work presents both a critique of the current economic system and a vision of a more socially, economically, and ecologically sustainable economy. The point of departure is the purpose and profit-orientation embedded in the legal forms used by businesses (e.g., for-profit or not-for-profit) and the ramifications of this for global sustainability challenges such as environmental pollution, resource use, climate change, and economic inequality. We document the rapid rise of not-for-profit forms of business in the global economy and offer a conceptual framework and an analytical lens through which to view these relatively new economic actors and their potential for transforming the economy. The book explores how a market consisting of only or mostly not-for-profit forms of business might lead to better financial circulation, economic equality, social well-being, and environmental regeneration as compared to for-profit markets.

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  • Jennifer Hinton & Donnie Maclurcan, 2019. "How on Earth: Flourishing in a Not-for-Profit World by 2050," Papers 1902.01398,
  • Handle: RePEc:arx:papers:1902.01398

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